So today’s post marks the beginning of a series of posts attempting to explain some Internet Buzzwords. There’s a lot of tech talk spoken in buzzwords and every once in a while I’ll be trying to de-mystify some of them. Today I’ll tackle: The Cloud. Ooooo.
There’s been a lot of talk lately about being “on the Cloud” or “in the Cloud” or “part of the Cloud”. But what does that mean really? What exactly is the Cloud? What initially seems rather amorphous is actually a rather simple concept. So simple in fact, that it can be fairly easily explained with some simple drawings and an explanation.
Luckily, someone over at CNN.com has already done this! Check out the link below for a whimsical description of what “the Cloud” really is.
So after a brief blogging hiatus to get some actual work done (which it turns out is necessary to run a business), I’m back on the blogging bandwagon. In the last few weeks I’ve gotten a lot of inspiration however, so expect to see posts a bit more frequently again!
Which brings me to a conversation I was having with a new client a couple of weeks ago in which he asked my opinion on pop-ups on websites. To be honest, as a website user they annoy me, and I said so. He completely agreed and gave me a great analogy that I’d like to pass along.
What’s great is that it’s an analogy that applies not only to popups, but also to excessive use of Flash transitions on a site and to those silly entry pages that have a “Skip Intro” link on them.
To roughly quote the client: When I see popups, it feels like I’m walking into a store and getting rushed by 5 salesmen.
And he’s right. It’s annoying. What I thought about myself when he mentioned this was walking through the perfume / jewelry / makeup section of department stores where there seems to be a person every 5 feet with a perfume trying to get you to make eye contact so that they can suggest you try their perfume / jewelry / eyeliner. How frustrating is that when you just want to get to a different part of the store to pick up what you actually want?
If someone is visiting your business’s website, they’re most likely there for information about your product or services. That Flash intro / transition or popup is just delaying that process. Avoid the temptation to use them on your website!
If you want to highlight something on your website, design the site so that area draws your visitors’ eyes.
Don’t annoy them with unnecessary delays. Remember: Sometimes Less is More.