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Category: Enhancements

Last week, as I was browsing various websites that I frequent, I stumbled upon an interesting blog post titled: The Myth of the Rational Buyer: How Too Much Thinking Can Hurt Your Brand. It was an interesting read, and to sum up the relevant portion of the article,  it states that many buyers don’t think rationally and that sometimes saying too much gets them thinking too much… and then they don’t buy your product.

From personal experience, one of our biggest points of delay when setting up a new website for a client is getting content from them about their business, product, or whatever they else they want to talk about on their website. Perhaps they are just thinking about it too much.

Take the iPod packaging for example. iPod

It’s sparse, with just a bit of detail of the product and the iPod itself. In short, it’s brilliant.

While an approach that’s this sparse probably won’t work for everyone, perhaps it’s a good model to follow to a point.

On the other end of the spectrum, check out this youtube parody of what would happen if Microsoft created the iPod package.

My Point

If you’re having trouble figuring out exactly what to put on your website, just keep it simple. Especially in this age of information overload, many people really don’t take the time to read more than the first few things they see. Instead, as a starting point, just get the facts out and get your website online.

As always, if you have any questions or are interested in help getting your website started or improved upon, feel free to get in touch with me either at nlandis@sysgenmedia.com or (631) 343-2211!

Hi folks,

When visiting a website, which is more interesting:

A website that is almost entirely text-based? A website that is image-rich and visually engaging?

BlandWebsite

BlandWebsite

Selective Living

Selective Living

Odds are good you chose the second option. Providing your customers and clients with images so that they can -see- what you do is invaluable. Simple, text-heavy websites just aren’t cutting it anymore. You need to show your clients what it is that you do.

One of the best ways to do this is through an image gallery. The benefits of using an image gallery instead are tremendous. If a picture is worth a thousand words, imagine the power of of having multiple images in one place!

But don’t just take my word for it. Check out some of the image galleries that we’ve developed:


 

Drink Protegy – Carousel style image gallery on a website we built for a new energy drink company. This style of image gallery is mobile and best for just a few images. The still doesn’t do this gallery justice, make sure to check out their website!

Drink Protegy - Carousel Gallery

Drink Protegy - Carousel Gallery


 

Selective Living – Gallery style image gallery for a custom cabinetry and woodworking company. This gallery style isn’t quite as flashy as the Carousel style, but are a great way to browse through many images.

Selective Living

Selective Living


 

Gary and Reina Bronz Painting – Standard style image gallery. While this is just a simple table of images, it’s very easy to implement and easily allows the viewers to see what images are available.

Gary and Reina Bronz Painting

Gary and Reina Bronz Painting


 

And many, many more! There are hundreds of styles of image galleries out there to choose from. Don’t like what you see here? There are many other options of gallery styles out there.

Give us a call today at (631) 343-2211 or send me an email to nlandis@sysgenmedia.com for more information on how we can help you spice up your website with an Image Gallery!