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Posts Tagged ‘advice’

Popups, Flash, and Intro Pages, oh my!

So after a brief blogging hiatus to get some actual work done (which it turns out is necessary to run a business), I’m back on the blogging bandwagon. In the last few weeks I’ve gotten a lot of inspiration however, so expect to see posts a bit more frequently again!

Which brings me to a conversation I was having with a new client a couple of weeks ago in which he asked my opinion on pop-ups on websites. To be honest, as a website user they annoy me, and I said so. He completely agreed and gave me a great analogy that I’d like to pass along.

What’s great is that it’s an analogy that applies not only to popups, but also to excessive use of Flash transitions on a site and to those silly entry pages that have a “Skip Intro” link on them.

To roughly quote the client: When I see popups, it feels like I’m walking into a store and getting rushed by 5 salesmen.

And he’s right. It’s annoying. What I thought about myself when he mentioned this was walking through the perfume / jewelry / makeup section of department stores where there seems to be a person every 5 feet with a perfume trying to get you to make eye contact so that they can suggest you try their perfume / jewelry / eyeliner. How frustrating is that when you just want to get to a different part of the store to pick up what you actually want?

We just want information!

If someone is visiting your business’s website, they’re most likely there for information about your product or services. That Flash intro / transition or popup is just delaying that process. Avoid the temptation to use them on your website!

If you want to highlight something on your website, design the site so that area draws your visitors’ eyes.

Don’t annoy them with unnecessary delays. Remember: Sometimes Less is More.

As always, if you have any questions or are interested in help getting your website started or improved upon, feel free to get in touch with me either at nlandis@sysgenmedia.com or (631) 343-2211!

Sometimes Less is More

Last week, as I was browsing various websites that I frequent, I stumbled upon an interesting blog post titled: The Myth of the Rational Buyer: How Too Much Thinking Can Hurt Your Brand. It was an interesting read, and to sum up the relevant portion of the article,  it states that many buyers don’t think rationally and that sometimes saying too much gets them thinking too much… and then they don’t buy your product.

From personal experience, one of our biggest points of delay when setting up a new website for a client is getting content from them about their business, product, or whatever they else they want to talk about on their website. Perhaps they are just thinking about it too much.

Take the iPod packaging for example. iPod

It’s sparse, with just a bit of detail of the product and the iPod itself. In short, it’s brilliant.

While an approach that’s this sparse probably won’t work for everyone, perhaps it’s a good model to follow to a point.

On the other end of the spectrum, check out this youtube parody of what would happen if Microsoft created the iPod package.

My Point

If you’re having trouble figuring out exactly what to put on your website, just keep it simple. Especially in this age of information overload, many people really don’t take the time to read more than the first few things they see. Instead, as a starting point, just get the facts out and get your website online.

As always, if you have any questions or are interested in help getting your website started or improved upon, feel free to get in touch with me either at nlandis@sysgenmedia.com or (631) 343-2211!