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Posts Tagged ‘twitter’

Use Twitter. Seriously.

But I thought Twitter was just for teenagers and self-centered adults?

Not anymore it’s not. Twitter is a tremendous business tool.

I just finished my second meeting this week where using Twitter to drive traffic to a website was one of the main topics. Is Twitter going to be the magic solution that you need to increase traffic to your website? No, probably not. But if used properly (and yes that means actually learning the community, spending time finding people to follow and building your followers, and having meaningful things to tweet)  it can be a huge boon for your business.

Excuses

I’ve heard a lot of excuses to stay away from Twitter, and can counter them all (have any reservations that I missed? Comment and I’ll get back to you!):

  • I don’t have anything to say. Be creative! Tweet a quote of the day. Tweet links to blog posts (more on Blogging For Your Business in an upcoming post). Tweet random advice. Tweet links to useful articles related to your business. There’s no end to what you can do if you put some thought into it.
  • I don’t understand how it works. Learn. Seriously, it’s worth it. Take some time to look over the Twitter pages of businesses that you know. Sysgen Media, for example. Or contact us if you’re looking for a more guided tour. We can talk to you about all of our Internet Marketing packages.
  • There’s no way I can fit anything useful into 140 characters. You’d be surprised how much info you can stick into two sentences if you try. Check out the tweets of businesses you know of for examples. And use a url shortening service like http://www.bit.ly to shorten urls for your tweets. For example: http://www.ultimateathletemagazine.com (38 characters) can become http://bit.ly/3nnh6V (20 characters).

Connect With Your Clients and Customers

Just as important as Tweeting however, is connecting to other Twitterers. The search feature of Twitter is amazing. Once you’ve created your account, search for people with similar interests. Find existing clients and follow them. Find potential new clients tweeting about products or services that you offer and connect with them. The possibilities are endless.

Brand Your Twitter Page

This goes beyond just filling out the basic information that Twitter asks. A plain twitter page is boring. Make sure that you grab the eye of anyone who visits your site with a custom background. And make sure that this background is consistent with the look of your site and any other promotional material you use.

If you want to display more information than the basic twitter fields allow (and you should!), make sure that that background includes all of this extra information on the top left-hand side of the screen.

Let Us Help!

Still unsure if Tweeting is right for you? Need help figuring out how to get started? Contact us for help with your Internet Marketing and Branding! We’re working on this type of work for a few clients now, and are always looking to help more people.

As always, if you have any questions or are interested in help getting your website started or improved upon, feel free to get in touch with me either at nlandis@sysgenmedia.com or (631) 343-2211!

Truth on Twitter: No Website, No Business!

Just a quick update, which I meant to write about yesterday but ran out of time.

I’ve been attempting to actually be active with our Twitter account (follow us!) recently for various reasons, and in doing so, I stumbled upon a message from someone I don’t know, and who doesn’t appear to be working directly in the web design industry.

To quote lacefaced:

When a company doesn’t have a website (and myspace doesn’t count), I don’t want to give them my business.

This is the point that I’ve been trying to get across to all of the businesses (and just about everyone else) that I’ve spoken to lately, a point which many simply don’t seem to understand. I’ve heard a lot of excuses, everything from “I don’t have the money right now” (somewhat understandable, given the current economic situation) to “I’m just a small business, I don’t need a website.”

But let’s re-read the quote, just so that it can completely sink in:
When a company doesn’t have a website (and myspace doesn’t count), I don’t want to give them my business.

This is the attitude that’s being adopted by more and more people of all ages. It’s not just the youngsters anymore. It’s not just the 20 somethings that, when they go looking for a company and find either just a MySpace page or nothing at all, simply won’t give that company their business. It’s almost everyone.

Not having a website makes it look like you don’t care about your company. And if you don’t care about your company, how can you care about your product?

Having only a myspace page is like you having your 3 year old niece decorate your storefront with cardboard, crayons, glue, and macaroni noodles.

Businesses need to realize that their situation online is now going to affect their business whether they want it to or not. Even if you aren’t selling on the internet, be sure to have a website for your business, and that it properly reflects your business! Let people know who you are, what your products and services are, when you’re open, and how to contact you!

Ignore the internet at the peril of your business!

Contact me today at nlandis@sysgenmedia.com or (631) 343-2211 to find out how I can help you build the website that will recapture the business that you’re losing without it!