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Marketing Your Website: Show Your URL!

Hi folks,

So I spent this Sunday with Matt and Jared at the Cow Harbor Day festival in Northport, NY. This was our first year attending this awesome event, and we had a booth on Main Street, in a prime location both for people to walk by and so that we had a great view of the bovine-themed parade!

Besides the parade, there were games, food, and plenty of vendors with everything from arts and crafts to landscaping displays and even some local politicians showed up.

But it was the vendors that really caught my eye.

We’ve been to a few similar events lately in order to spread the word about our great web development company, and we’ve found that we’ve gotten as much work from the other vendors as we have from the people who attend these events. This makes a certain amount of sense, since the other vendors are pretty much guaranteed to be business owners and potentially have a need for a website.

So, despite the rather gloomy, rainy weather, I took some time out of our booth to go speak with the other vendors. What I found amazed me. Well over half of the vendors who weren’t publicizing their website on their various marketing materials actually has a website!

This just boggles my mind.

These are businesses that have likely paid good money to have a website built for their business (unless they had “The Nephew” build their site for a case of beer [more on this phenomenon in a future post), and yet when I pointed out that their marketing materials didn’t have their website url on it they were generally surprised and hadn’t even thought about it.

It wasn’t even a thought to put their phone number on their cards or their trucks, but they didn’t even consider their website url!

Just because you have a website does not mean that anyone will visit it. Your website is like one really cool tree in the middle of a vast forest. If you want someone to find it, you had better give them some good directions to get there!

Sure, you can pay a company like us to do a Search Engine Marketing or Search Engine Optimization campaign for your website (and I recommend that you do!).  And it will be incredibly effective at bringing your site traffic.

But you also need to include your url in all of your marketing materials!

My Sysgen Media Business Card

My Sysgen Media Business Card

Our Current Sysgen Media Marketing Flyer

Our Current Sysgen Media Marketing Flyer

Why wouldn’t you? It’s one more way to bring potential customers to your website!!

Unveiling the new Sysgen Media Website!

I’m proud to announce the new Sysgen Media Website!! We’ve been working diligently on a new design for our site so that we can provide the most user-friendly experience possible. We’ve re-worked every aspect of our site so that it’s visually engaging and easy to navigate.

What can you do on the new site? Everything from learning about our product offerings to comparing our hosting plans to actually purchasing web hosting! We’ve got pages set up detailing our service offerings (looking to create a Professionally Designed website that won’t break the bank? check this out), information on how to contact us, and a FAQ so that if you just have a quick question you may be able to find an answer right away!

I’d love to know what you think of the new site. Feel free to leave us comments, submit our contact form, or email me!